KeyCanada.ca is pleased to announced the launch of its newest rental real estate web site – TorontoApartmentFinder.ca. Created in response to a growing demand for high quality online Canadian real estate resources, TorontoApartment.ca offers a place where tenants can search for rental accommodation.

TorontoApartmentFinder.ca offers the most complete listing of apartments and homes for rent in the GTA area. We aggregate thousands of Toronto rental listings from a large of number of online sources and then filter and compile them into one easy to use all-inclusive resource. This save the tenant a huge amount of time and, in a market with such a low vacancy rate, can give tenants an edge over other renters.

The site’s intuitive property search engine offers features such as Google Maps, a refine search bar, and the ability to save properties.

For additional information on TorontoApartmentFinder.ca please send emails to info@torontoapartmentfinder.ca or visit www.torontoapartmentfinder.ca.

About KeyCanada.ca:

KeyCanada.ca is a Kingston, Ontario based company that was founded in 2007 by two former Queen’s University students, Jason Hurd and Cormac Trainor. KeyCanada.ca launched its beta service in June 2008, with the goal of empowering Canadians with the tools and resources necessary to improve how they buy, sell, rent, or lease Canadian real estate. Although KeyCanada.ca’s services will initially be restricted to Ontario, the company plans to expand across Canada in the near future.

Source: Financial Post

A legal battle is brewing between one of the country’s largest real estate companies and Rogers Communications Inc., the owner of a new website promoting property listings across Canada.

The Financial Post has learned Century 21 Canada is suing Zoocasa Inc., which officially launched last month, for “scraping” information from sites provided by Century 21 brokers and representatives. Sources indicate privately controlled Zoocasa is nearly 100% owned by Rogers.

The move by Rogers, the largest telecommunications company in the country, into the real estate sector could have major repercussions and Century 21’s chief executive Don Lawby says he wants to ensure Zoocasa does not have an unfair competitive advantage.

In a statement of claim that lists both Rogers and Zoocasa as defendants, Century 21 says photographs and descriptions of properties have been taken from listings in British Columbia without permission.

“I am opposed to anybody taking, just independently, scraping data or removing data without permission. And they are going and have gone to sites like ours, it’s our opinion, and they have taken data from our sites and put it on theirs. We have spent millions of dollars and an exorbitant amount of effort to get that data on to our sites,” says Mr. Lawby. “I wouldn’t go to Re/Max’s site and scrape data off it and put it on mine.”

Rogers spokesman Jan Innes said her company has little to say on the issue because “the matter is before the courts. We will defend ourselves as we don’t agree with Century 21’s perspective on this.”

Mr. Lawby said his brokers have asked that their data be removed and Zoocasa has not complied. The statement of claim maintains that by taking the information from Century 21 sites, Zoocasa has infringed on copyright.

Century 21, according to the statement of claim, is also demanding that Zoocasa seek prior permission before providing any hyperlink to any of real estate listings on websites run by its brokers.

With some fanfare, Zoocasa launched in August promising to change “the way Canadians search for homes” and as a stunt included as its featured listings the Rogers Centre, the home of the Toronto Blue Jays who are owned by the telecommunications company.

Saul Colt, Zoocasa’s self-described “head of magic” who runs the marketing side of the site, says there is no intent to compete with the real estate industry which controls about 90% of the market through its Multiple Listing Service.

“We see ourselves as a complimentary site. MLS is the gold standard and the best place to go if you’re looking for pure listings,” says Mr. Colt. “We feel like we’re the best place to go for all the information that goes into your decision process.”

Zoocasa is providing information about such things as the history of the neighborhoods, schools, retailers as well as access to the actual property listings.

Mr. Colt said no data has been taken from the mls.ca or realtor.ca site but the information is gleamed by “scouring the Internet” for listings. “Just like Google, once you get the information we actually kick you out of our site and deliver you to the source of the information. You do the filtering and searching on our site,” he said.

While Zoocasa’s first order of business is to drive revenue through advertising on the site, Mr. Colt said long-term plans call for making money off agents. “We do have plans to introduce a lot of realtor tools, than we can charge for subscription,” he said.

At Century 21, there is little doubt in the minds of officials that the Rogers website is taking dead aim at the real estate industry.

“It’s huge,” said Mr. Lawby, about the competitive threat. “If any company is able to gather data without the co-operation of the owner of the data, then it’s an unfair advantage.” He added that “if somebody like Rogers” can collect information without any expense it will have a commercially worthwhile project and be able to take on the MLS system.

Gary Simonsen, chief operations officer of the Canadian Real Estate Association which controls the rights to MLS system and realtor.ca, said officials did meet with Zoocasa representatives.

Zoocasa officials were told “it’s up to individual boards to promote and advertise their listings,” said Mr. Simonsen. He was clear in his opinion that it would be illegal for anybody to scrape information off the realtor.ca site. Zoocasa and Rogers are not accused of doing that.

University of Ottawa law professor Michael Geist says while there may some debate about what information you can take from a competitor’s real estate site and post on your own, he doubts any court will listen to an argument banning a hyperlink.

“There have been any number of attempts to invoke requirements to obtain permission in order to link but the courts have been reluctant to uphold that. The whole web is dependent on links,” says Mr. Geist.

Source: Globe and Mail

Despite July’s slight slip in housing starts, economists point out plenty of reasons for optimism

1) Housing starts are expected to rise

While the seasonally adjusted annual rate of housing starts decreased to 132,000 units in July from 137,000 units in June, Canada Mortgage and Housing Corp. says starts statistics – which mark the actual, shovel-in-the-ground beginning of construction – are expected to improve throughout 2009.

The reason?

“Over the next several years, housing starts will gradually become more closely aligned to demographic demand, which is currently estimated at about 175,000 units per year,” CMHC said.

How solid is this foundation? Economists’ opinions are mixed.

BMO economist Robert Kavcic said July results indicate a rain delay, rather than a reversal. Unseasonably soggy weather caused “a puddle on the road to recovery,” he said.

However, Toronto-Dominion Bank economist Pascal Gauthier noted that the July results, which were dragged down by fewer starts in the condominium sector, were below expectations.

“The latest data for July is yet another warning that extrapolating the bounce back from [the earlier] extreme lows further out can be overly optimistic,” Mr. Gauthier wrote.

2) Building permits have bounced higher (more…)

In July 2009, Greater Toronto REALTORS® reported a record 9,967 sales, up 28 per cent from July 2008. The average price for July transactions was $395,414 – up by six per cent compared to the same month last year.

“Households confident in their positioning within the current economic environment have taken advantage of housing affordability in the GTA,” said TREB President Tom Lebour. “The real estate sector has been one of the sectors making a positive contribution to economic growth in the GTA, not to mention Ontario and Canada more broadly.”

Year-to-date sales, at 50,632 are down 1.2 per cent compared to the first seven months of 2008. Average price, at $385,808 is down by less than one-half of one per cent.

“The steep drop-off in sales experienced at the beginning of the year has all but dissipated,” explained Jason Mercer, TREB’s Senior Manager of Market Analysis. “With five months left to
go in the year, it is probable that total existing home sales in 2009 will be at or above last year’s level.”

Source: Toronto Real Estate Board

An increase in sales across Canada and is the best sign yet that the country’s real estate market is well on its way to recovery.

Amid the month-to-month torrent of real estate statistics, economists pegged particular significance on new numbers because they reveal widespread strength at strong prices and showed mounting momentum over a three-month span, carried by what had been the weakest region – the West.

It’s a radically stark contrast with the United States, where prices – after three long years – are still falling, down a third from their bubble peak.

In Canada, buyers are back, sales are surging, and prices are edging up.

“People thought the world was coming to an end,” said Mr. Stewart, a top-selling agent at his Century 21 office near False Creek in downtown Vancouver. “Now, the fiscal stimulus and ultralow interest rates have supercharged real estate.”

Almost 150,000 sales of existing houses and condominiums were tallied in the April-May-June period, according to Canadian Real Estate Association data published Tuesday. It was the fourth-best quarter ever since CREA began recording the sales data in 1994, the industry marketing group said.

Economists and brokers credit the low interest rates and, in hot markets such as Vancouver, somewhat lower house prices. Another key factor is pent-up demand from buyers who icily avoided major purchases during what seemed like an unfolding economic apocalypse in the fall and winter.

Nationally, for the April-June period, sales were up 1.4 per cent from a year ago. It was the first quarter that marked a year-over-year advance since late 2007, and the period strengthened as the spring warmed. In June, sales were up 22.8 per cent nationally – and prices climbed 4 per cent. In Toronto, the sales jump was 27.4 per cent, with prices up 2 per cent.

Sales of existing houses are predicted to stay steady, rather than keep surging, a new-found balance between boom and bust.

“Sales activity is not going to return to very low levels,” said Gregory Klump, economist at the Canadian Real Estate Association.

“By and large, sales activity will remain strong. I just don’t anticipate that these increases are going to play out month over month over the rest of the year the way they have in the last few.”

Source: Globe & Mail

The building of the Yellow Treehouse Restaurant , 10 meters up a redwood tree in a New Zealand forest, was an integrated marketing campaign done for the New Zealand Yellow Pages. A non-professional was chosen to get it built, using only the Yellow Pages. The ad campaign just won a Silver Integrated Lion Award.

Realtors are you doing something no one else is doing?  Are you using the online channels available to get you noticed?

(more…)

National resale housing market activity returned to pre-recession levels in May 2009. The rebound in activity is being led by an increase in transactions in some of the most expensive markets in the country, which is skewing the national average price upward.

According to statistics released by The Canadian Real Estate Association (CREA), actual (not seasonally adjusted) home sales via the Multiple Listing Service® (MLS®) of Canadian real estate boards totaled 49,521 units in May 2009. This is less than one per cent below activity in the same month one year ago. Year-over-year declines have been shrinking since the beginning of the year.

The seasonal increase in activity continues to be stronger than normal. As a result, seasonally adjusted home sales rose eight per cent to 37,649 units in May compared to April. This marks the fourth consecutive monthly increase in seasonally adjusted activity. Seasonally adjusted activity in May was 43 per cent above where it stood in January 2009.

Seasonally adjusted sales were up on a monthly basis in about 70 per cent of local markets. Monthly activity gains in Toronto (nine per cent), Calgary (25 per cent), Montreal (10 per cent), Vancouver (eight per cent), and Edmonton (12 per cent) contributed most to the overall increase in monthly activity.

The national MLS® residential average sale price in May 2009 reached the highest monthly level on record. At $319,757, it was up fourth tenths of a percentage point from the previous record set in May 2008. Over the past four months, the national MLS® residential average price has recovered 16.4 per cent from the low in January. The average price for MLS® home sales climbed to new heights nationally, and in Saskatchewan, Ontario, Quebec, New Brunswick, and Nova Scotia. New records were posted in only 15 per cent of local markets in May, none of which are among the most active or expensive. The strong rebound in sales activity, not price, in Canada’s most expensive markets is driving up average prices nationally and in some provinces, just as a sharp decline in activity in these markets pushed average prices lower in late 2008.

The supply of homes coming onto the MLS® market continued to decelerate in May. Seasonally adjusted MLS® residential new listings edged lower by eight tenths of a percentage point to 65,070 units, the lowest level since December 2005. Seasonally adjusted new residential listings in May were 19 per cent below the peak reached one year ago.

With the number of sales rising strongly and new listings trending downward, the balance between supply and demand is firming up in British Columbia, Alberta, Saskatchewan, Ontario, and Quebec. This resulted in national sales activity as a percentage of new listings reaching the highest point since December 2007. Residential dollar volume for MLS® sales climbed 10 per cent from the previous month to reach $11.4 billion in May. This is more than 50 per cent above the low of $7.5 billion reported last January.

“Sales activity is now closer to the pre-recession peak than it is to the recent low point reached last January,” says Regina Broker Dale Ripplinger, President of The Canadian Real Estate Association. “Strengthening consumer confidence, low interest rates, and improved affordability are drawing buyers to the housing market across Canada,” he added.

“Fueled by a string of monthly increases in activity, the number of transactions in May reached the highest point since July 2008,” said CREA Chief Economist Gregory Klump. “Inventory levels are still high in many markets, but fewer new listings and rising sales activity suggests that the selection of homes available for sale may shrink as the year progresses. The supply of homes up for sale needs to be drawn down further before average price increases become more widespread among local markets.”

All the talk these days seems to be about Twitter, and I don’t see that changing anytime soon. A new application for real estate agents has been released called Tweetlister . This is a free application that allows you to create, manage & schedule Twitter friendly property listings. The site allows you to track contacts as well as download them as an Excel report.

As a part of your social media strategy, this could be a handy tool, however there is more to using and being succesful on Twitter and other sites than just promoting your product or listing. I can name a number of real estate groups that are just promoting listings and as a result have virtually no followers on the social sites. To make this work for you, you need to build a strategy around the engagement of the on line social media user, not just promote product. It’s about sharing information, about providing support and advice for people as they go on the journey of looking and searching for a home or investment.

Use sites like Tweetlister  as part of your overall plan, but remember, the best way to  create a successful social strategy is engage & interact with your followers.

MoneySense magazine recently published its fourth annual list of Canada’s best places to live. According to the report the top 10 best places to live in Canada are:

1. Victoria, B.C.
2. Ottawa, ON. – Ottawa Apartments
3. Kingston, ON.  – Kingston Apartments
4. Burlington, ON.
5. Vancouver, B.C.
6. Moncton, NB.
7. Frederickton, NB.
8. Winnipeg, MB.
9. Peterborough, ON.
10. Brandon, MB.

For more information and rankings please see below:

Moneysense – Canada’s Best Places to Live

Belleville Commercial Real Estate

Source: Scotiabank Group

Canada’s housing market is showing signs of emerging from its winter hibernation. The Canadian Real Estate Association reported a healthy pickup in home sales nationally in both February and March, beyond the typical seasonal bump, albeit off decade lows in January. Preliminary reports suggest this firming trend continued in April. Buyers, especially firsttime, are being lured by historically low mortgage rates, greater affordability and increased supply.

The rise in demand, combined with fewer new listings, has restored a better balance to the market. The national new-listingsto-sales ratio averaged 2.2 in March, down from a cycle peak of 2.7 last November (about 2.0 is considered balanced). Average home prices steadied in February and March, though were still down almost 8% year-over-year (or 5% on a regional salesweighted basis).

These ‘green shoots’ are encouraging. On an annualized basis, average home prices in early 2009 are running about 6% below last year’s levels, while sales volumes are down 16%. This is tracking a slightly better performance than our forecast for a 10% decline in average prices this year, and at the low end of our forecast for a 15-20% drop in sales.

Nonetheless, we still feel there is more downside than upside risk to home sales and prices. The significant deterioration in domestic labour markets in recent months suggests little prospect for a major resurgence in demand near-term. Meanwhile, a still-high level of active listings relative to underlying demand will continue to pressure prices. In contrast to the pickup in home sales, residential construction is being reined in even faster than anticipated, with builders quick to respond to falling new home prices, rising inventories and greater resale competition. Housing starts slumped to a decade-low of only 139,000 annualized units in Q1. Residential permit demand has slipped even further to around the 125,000 unit mark.

While exacting a heavy toll on domestic demand and employment, the correction is nonetheless a necessary cyclical adjustment to an extended period of overbuilding. We now expect Canadian housing starts to total only 140,000 units this year, down from our February forecast of 155,000. The longer-term sustainable rate of housing starts, taking into account population growth and depreciating stock, is around 175,000 units annually.

For the full report from Scotiabank click here