All the talk these days seems to be about Twitter, and I don’t see that changing anytime soon. A new application for real estate agents has been released called Tweetlister . This is a free application that allows you to create, manage & schedule Twitter friendly property listings. The site allows you to track contacts as well as download them as an Excel report.

As a part of your social media strategy, this could be a handy tool, however there is more to using and being succesful on Twitter and other sites than just promoting your product or listing. I can name a number of real estate groups that are just promoting listings and as a result have virtually no followers on the social sites. To make this work for you, you need to build a strategy around the engagement of the on line social media user, not just promote product. It’s about sharing information, about providing support and advice for people as they go on the journey of looking and searching for a home or investment.

Use sites like Tweetlister  as part of your overall plan, but remember, the best way to  create a successful social strategy is engage & interact with your followers.