The building of the Yellow Treehouse Restaurant , 10 meters up a redwood tree in a New Zealand forest, was an integrated marketing campaign done for the New Zealand Yellow Pages. A non-professional was chosen to get it built, using only the Yellow Pages. The ad campaign just won a Silver Integrated Lion Award.
Realtors are you doing something no one else is doing? Are you using the online channels available to get you noticed?
August 12th, 2009 at 3:57 pm
Wow, great post! I’m a realtor in Calgary and this definitely inspires me to use new and inovative communication tools to attract clients. Thanks for the post.
April 15th, 2010 at 1:42 pm
same here for the Toronto real estate market!
August 6th, 2010 at 2:17 pm
Thanks for publishing about this. There’s a lot of good tech information on the internet. You’ve got a lot of that info here on your web site. I’m impressed – I try to keep a couple blogs fairly up-to-date, but it’s a struggle sometimes. You’ve done a big job with this one. How do you do it?